Global Test Market - A Rewarding Experience

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Research Panels

Contact Info

Survey Company: Global Test Market

Parent Company: Global Market Insite

Physical Address: 1100 112th Avenue NE, Suite 200 Bellevue, WA 98004

Email Address:

Web URL:

Telephone: (206) 315-9300


Registration Process - 5

The registration process is simple and fast and allows new registrants to earn rewards points immediately.

Members Area - 4.5

All content in the well formatted Members’ Area can be easily translated for foreign users.

Rewards - 3.5

Although there is no dedicated rewards site, the main site allows for redemption of “Market Points” in $50 dollar increments. The format may not entice panelists to take many surveys.

Refer a Friend - 4

The referral system awards panelists points each time a referral registers and completes their first survey.

Overall Score - 4.25

Company History

Global Test Market (GTM), was founded in 1999, by its parent company Global Market Insite (GMI). The company provides market research data to clients throughout North America, South America, Europe, Middle East and the Asia-Pacific region and accepts panelists from nearly 50 countries around the world. GMI’s rigorous testing process involves digital fingerprinting, de-duplication and daily panel scrubs, fraud screening and location verification technologies to ensure panels are made up of high-quality, responsive panelists. Sample data points include: Demographics, Product Ownership, Behavior, Financial, Lifestyle, and Professionals.

Registration Process

GTM’s simple, double opt-in registration process takes only 1-2 minutes to complete. After submitting the registration form and opting in via an emailed opt-in link, registrants are directed to a targeted personal profile survey. The non-intrusive profile survey collects high-level demographic information regarding home ownership, ethnicity, and income. Panelists are notified that all personal information will be kept private.

Members Area

GTM’s Members Area is well designed and includes a helpful section indicating which surveys panelists qualify for. This section clearly outlines each survey including subject and status (completed, partially completed, not started), enabling panelists to easily keep track of their surveys. Twenty-two different display languages are available for all tabs within the Members Area. The extensive FAQ’s section is easy to locate and contains well written answers to questions regarding membership, rewards, account changes, etc. Members with questions not answered in the FAQ section must fill out the provided “contact us” form as no other customer service contact information is provided. Reward points can be viewed in the header of the Members Area.


The standard refer-a-friend section makes it easy for existing panelists to earn rewards points by simply providing friends’ names. Once a referred friend registers and completes their first survey the referring panelist is awarded 20 points. Panelists can easily keep track of the individuals they have referred and the points they have earned.


GTM’s straightforward rewards system awards “Market Points” for each completed survey.with the amount of points awarded varying depending upon the survey. The minimum redemption threshold is 1,000 points and panelists are awarded $50 for each 1,000 points redeemed. Checks arrive approximately 4-6 weeks after the date of redemption for U.S. based panelists and approximately 6-8 weeks for those residing outside of the U.S.

Rewards can also be received via GTM’s sweepstakes system. Upon completing sweepstakes eligible surveys, participating panelists are automatically entered into daily and quarterly rewards drawings. There is one daily drawing for $300 and a quarterly drawing for $20,000. Winners receive checks in the mail approximately 6-10 weeks following the drawing.


GTM’s survey panel program is well run and easy to use. The basic rewards program pays panelists exclusively in cash and allows them to accumulate rewards either via the Market Points or sweepstakes programs. Redemption is paid in $50 increments for every 1,000 points redeemed. The well organized and easy to navigate Members’ Site allows foreign users to customize content based upon their preferred language.


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