The parent company for Surveys.com is GfK. The company was founded in 1934 by a
college professor and has its origins in academic research. GfK has a global presence,
maintaining offices in over 100 countries. GfK market research specializes in many
different areas including retail, healthcare, automotive, media, entertainment,
energy and technology. The global headquarters for the company are in Berlin, Germany
and the company is publicly traded. In the United States the headquarters are located
in New York. The company relies on local based industry expertise to develop statistical
research that enables the GfK to provide a variety of targeted business solutions.
The initial registration form takes approximately 3 minutes to complete. A standard
set of questions are asked including: contact information, personal information
(nothing to intrusive) and general household information (income range, number of
individuals in house, own/rent) to complete the registration process a double opt-in
is required from the panelists email account. Panelists are given the option to
customize by language preference, 34 different languages are presented as options.
Once this is completed the panelist can begin to take surveys. However Surveys.com
does not encourage panelists to immediately take surveys.
The member's area is standard, panelists have the option to update their profile.
Panelists can check the "My Surveys" tab to see if there are any available surveys
to take (GfK will only send approximately 2-3 surveys to take every month) There
is also a link to "My Incentives" which is the surveys.com reward redemption site.
Eventhough the members area is basic, the design of the site makes it difficult
to read. The dark background does not work well with the black font. Within the
"About" tab, there is a "Sign Up Now" button which only takes you to the "My Profile"
tab. This does not make sense, since you must sign up in order to access the members
area to begin with. The FAQ section is extremely brief and only addresses 9 questions.
The FAQ section does not have questions and responses broken down by individual
topics but rather just one single page with all answers. There is an individual
take up quite a bit of space of the Surveys.com website. The Contact tab provides
two email addresses for help, one for the U.S. the other for the U.K., however there
is no mention of who individuals should contact if they do not reside in either
of these countries. There are also postal mail addresses provided for both U.S.
and U.K. but there is no toll-free phone number for support. The points program
tab provides only an explanation of the legal terms that panelists agree to when
redeeming points. However there is no explanation of how the redemptions work or
minimum redemption thresholds. Additionally all points earned expire 18 months after
they have been awarded.
Rewards are unclear for Surveys.com. For each survey completed, points are awarded.
The amount of points awarded vary from survey to survey. Panelists can redeem their
earned points at a third party website. However, on surveys.com the rewards that
points can be redeemed for is unclear. Also it will be difficult for panelists to
earn points quickly since they will only be approached two to three times per month
to complete surveys.
The Surveys.com survey program is a very basic program offering panelists little
incentive to remain active in their program. The members area is sparsely populated
with information to keep panelists compelled to complete surveys. The rewards are
unclear and points are not awarded immediately (two to four weeks to be awarded
points). Also the FAQs section only answers 10 questions and is comprehensive at