Global Test Market

Company History:

Global Test Market, was founded in 1999, by its parent company Global Market Insite. The company provides market research data to clients throughout North America, South America, Europe, Middle East and the Asia-Pacific region. GMI uses rigorous testing to maintain a high survey panel quality. GMI utilizes fraud screening, and location verification technologies in addition to digital fingerprinting, de-duplication and daily panel scrubs to constantly maintain a high quality and responsive panelists. Panelists are accepted from nearly 50 countries around the world to participate. The sample data points include: Demographics, Product Ownership, Behavior, Financial, Lifestyle, and Professionals.

Registration Process:

The registration process for Global Test Market is very simple their form take only 1-2 minutes to complete and requires a double opt-in. Once the registrant completes the form and clicks on the opt-in link they receive to their email account. They are taken to a survey that collects targeted information on the panelist. Questions related to the following are asked: Home ownership, Ethnicity, Income, and other high level demographic information. None of the questions are overly intrusive. It is made clear upfront that panelist information will not be shared and that individuals will not be targeted for marketing messages. The secondary survey only takes a few minutes to complete.

Members Area:

The members area for Global Test Market is very well laid out. There is a dedicated section for individual surveys that each panelist qualifies for. Within the section each survey and subject is listed clearly and a status is given (completed, partially completed, not started) so panelists can easily keep track of each survey. Panelists can easily change languages (22 different languages) for all tabs within the members area. The FAQ's section is very extensive and very easy to find well written answers to most questions that panelists would have regarding membership, rewards, account changes etc. Panelist's reward points can be viewed in the header of the members area. Only one option is given for panelists to communicate with the company. This must be done via the "contact us" form. The form is simple and only requires an individual to select from a dropdown list what an inquiry relates to and a textbox to discuss the issue.

The refer-a-friend section is also quite standard, and very easy for existing panelists to earn points. Panelists simply provide the names of friends. Once those individuals register for the panel and complete their first survey. The original referring panelist is awarded with 20 points for each individual that completes the process. Also panelists can keep track of the individuals they have referred and the points they have earned.

Rewards:

The rewards system for Global Test Market is quite simple. For each completed survey a panelist is awarded "Market Points" The amount of market points awarded depends on the survey. The number of points required for a redemption is 1,000 points. The award is $50 per redemption, and redemptions can only be made in increments of 1,000 points. Checks arrive 4-6 weeks after the date of redemption for panelists in the United States, for those residing outside of the country checks will take 6-8 weeks to arrive.

An additional award is the Global Test Market sweepstakes system. Panelists are entered automatically into daily and quarterly drawings upon completing surveys that indicate sweepstakes rewards. There is one daily drawing for $300 and a quarterly drawing for $20,000 checks will be mailed and should be received in 6-10 weeks.

Conclusion:

Global Test Market is a good and easy to use survey panel system. The rewards system is basic and only offers cash, as does the sweepstakes system. There are no redemptions for anything aside from cash, which is done in the form of $50 increments for 1,000 point redemptions. The members site is good, it allows foreign users to customize the site based on their native language and is well organized and easy to find what you are looking for.