- Am I allowed to participate in online surveys?
Anyone 13 years or older from the United States, Canada, United Kingdom, and Australia
can earn cash, free products, points, gift cards, and prizes for simply participating
in online surveys. Based on the information you provide to SurveyClub, you will have
the opportunity to join some of the largest survey companies in the world. And, after
you join, we will continue to send the newest and best online surveys direct to your inbox!
These companies look for consumer opinions on their products and services and rely on the
unbiased opinions given in online surveys. Join the paid surveys and focus groups listed
on SurveyClub, and share your voice with a wide range of companies on a wide variety of topics.
- How do I earn rewards? How do I get paid to complete online surveys?
Each survey that is sent to you will ask you a series of questions, and qualify you for the
reward that is attached to that specific survey. If you match the needs of the company
conducting the research, you will continue to answer more in-depth questions the product
or service the company is researching. It’s important to be truthful and honest about
yourself and your lifestyle so that you qualify for as many surveys as possible and be
reimbursed for your participation.
- Why is my opinion valuable?
Every company that you interact with and buy (or don’t buy) their products or services
wants to know what they can do to improve. Whether it is launching a new product or
attempting to improve an existing product or service, these companies need REAL people,
just like you, to tell them what they are doing well (or not so well). At SurveyClub we
know that you, the consumer, control what products you buy, and we help you find companies
that want to listen and pay for your insight! With more companies spending more online
every day, completing paid surveys online helps you to participate in online advertising
and provide immediate feedback to companies about their new initiatives.
- What is market research?
Market Research is the collection and analysis of data about a certain topic, product,
market, or the competitive landscape of any of the above. Market research can also be
split into two sub categories, primary and secondary. Primary research is when the data
is collected directly by the researcher from the respondent. For example, an individual
asking people questions in a mall. Secondary research is syndicated from multiple sources
or multiple panels of members (this is where Surveyclub comes in). The largest Market
research companies in the world rely on SurveyClub to provide members to their panels
so they can help fill surveys.
The reason so many companies perform market research is to achieve an increased understanding
of the topic in question. In essence, Market Research helps individuals or companies make
informed decisions about their actions. As the competitive landscape becomes increasingly
intense regardless of the industry, market research is required to get ahead. Whether a
company is trying to gain market share or it is a University student trying to understand
the effects of a new marketing process, market research is the foundation of making an
In order to conduct and complete market research projects, organizations may choose to collect
the research in-house or they may decide to outsource the project work to a market research
agency. These agencies maintain panels of survey takers, and that is what we give you the
opportunity to do at SurveyClub. We allow you to join these research panels and help complete
market research projects. Now, in order to complete these surveys, the agencies know that
typically they need to compensate their members for their time, and that is how you can be paid
to participate in Market Research. Depending on the type of study the client has requested,
the market research firm can collect data in two separate manners.
- What is quantitative research?
Quantitative research is number based research that normally involves statistical analysis.
Things like customer satisfaction surveys, where an organization may wish to rank the
friendliness of an employee, would be considered quantitative research. In order for the
researcher to gather significant and relevant information, the same series of questions
must be asked to every respondent. This allows for the calculation of certain mathematical
formulas such as average score and median score.
- What is qualitative research?
Qualitative research surrounds the “how?” or “why?” things are happening in the way that
they are. The type of questions in qualitative research studies can be more open-ended that
those asked in quantitative studies. For example, ‘why do you like the first commercial
better than the second commercial?’, with an empty text box for the user to freely express
why he or she liked the first commercial out of the two commercials presented. We will talk
more about focus groups later, but this is a common method that is applied in qualitative
research, as it allows the researcher to interact with the respondent in a face to face
manner and ask follow-up questions, if necessary. In qualitative research, the discussion
between the researcher and the respondent is largely driven by actual responses from the
- How is the data used?
After all the surveys are finished and the data is finally collected and compiled, the market
researchers will use the data to make decisions and recommendations to the organization who
has paid for the project. The information gathered will be used for strategic decisions, for
example, how to best improve a new product line, or who to sell a new product to. This is
where you the panelist comes in, by sharing your opinion about your favorite (or least
favorite brands) you are able to shape the future of all sorts of products and services. Your
thoughtful and honest opinions are what help the world’s largest companies improve their
products and you will be paid for you time and opinions. Market Research data allows
individuals and corporations to make educated decisions about things like design and price
for new products.
- Market research panels
SurveyClub members have the opportunity to join a number of different market research panels.
Below we will tell you the difference between custom panels and national gen pop panels.
We offer our members the opportunity to join custom panels and national gen pop panels.
Below we discuss the difference between custom panels and national gen pop panels, research
panel recruitment methods, panel member compensation, and panel maintenance.
- What is a customer research panel?
Market research panels are a great source of primary and secondary research as they may be
owned and managed by the company conducting research or by a market research firm that provides
secondary research services. The panel’s objective is to collect pertinent information on the
people that join the panel in an effort to send targeted surveys. Think about it, if you are
a Mom with two kids, you are a more qualified respondent for a diapers survey than say, a 19
year old college kid.
People that join research panels are commonly referred to as panelists. Panelists may be
customers or non-customers of a company, may meet specific demographic criteria, or may be a
broad cross section of the population. As a panelist, the more information you provide the
research panel, the more accurately they will be able to send you surveys that you will qualify
for and will likely enjoy taking. Plus, the paid surveys that are sent out pay more when they
are targeted to a harder to find portion of the population. While those seemingly random
hobbies of yours may not seem important, it may be the reason you receive higher paying surveys!
As a member of research panels you will be rewarded for participating in research projects
(surveys, focus groups, phone interviews, and even daily polls). Each panel is different, but
the most common forms of compensation include cash, gift cards (think Amazon.com), pre-paid
debit cards, cash sweepstakes, prize drawings (how about an iPad 2?), and charitable contributions.
Research panels require sophisticated technology, responsive customer service, and good security
policies. That is why SurveyClub takes pride in making sure that all of the research panels we
recommend have lots of surveys, good rewards, a fun member experience, and real people that can
help if you ever have any issues.
- National (Gen Pop) versus Custom Rearch Panels
There are two main types of research panels that you will be introduced to as a SurveyClub member,
National (Gen-Pop) and Custom Panels. Both have similarities, but it is important to highlight
the differences because it will help you understand how to get the most out of your SurveyClub
National, or general population (Gen-Pop) as they are often referred to, are market research panels
that accept any and all members within a specific country. These panels do not put restrictions
on who can join them because they have so many surveys that they need more and more people to give
their opinions. These panels attempt to keep their panel as representative of the population in
that country. This is referred to as ‘census-representative’. All that means is that the market
research company does their best to keep the demographic breakdown of their panel as close to what
the census reports. For example if in the United States males make up 48% of the population while
females make up 52% the market research company does their best to make sure their male to female
ratio matches. Most national panels require you to register, confirm your email address, and
provide at least basic demographic information before they send you surveys. Each survey invitation
will tell you how long the survey is and how much you will be rewarded if you complete the survey.
Make sure that you continue taking surveys otherwise market research companies have been known to
stop sending surveys after a period of member inactivity. As a good rule of thumb, the more active
and more information you provide, the more paid (and higher paid) surveys you will receive.
Custom panels, on the other hand, are a unique opportunity for you. These panels are specific to a
brand, company, or group of people and provide you the opportunity to interact on a more personal
level with that company. With custom panels, not everyone that applies to join the panel will be
accepted as they are looking for specific members and only allow a certain number of people to join.
SurveyClub has provided its members the opportunity to join custom panels for companies like The
Discovery Channel, Sprint, Comedy Central, and Crayola. These custom panels are referred to as
either blind or branded. A blind custom panel will be based around a topic but not reveal exactly
what company is doing the research. For example, you may be invited to join a custom panel that
is all about jeans, but doesn’t reveal which clothing company is conducting the research. This is
done to ensure that the way you answer questions is not biased because you know who is reading your
answers. Branded custom panels, though, do reveal what company is conducting the research and ask
specific questions about their products, how you use them, and what you like and dislike. Once you
are a member of the custom panel you will be invited to participate in surveys, forums, daily polls,
and other community activities. One great part is that the surveys you receive are surveys for
which you will always qualify. Most of the custom panels you are invited to will reward you for
joining and participating in each activity with gift cards or sweepstakes entries and because these
panels are more exclusive communities, your chances of winning are very high! SurveyClub members
love the custom panels and the surveys they get to participate in so much that when they receive an
invitation to join, they do it right away to make sure they get a spot before it fills up.
When you join SurveyClub, you’ll get access to only the best national research panels that pay you
for your opinion, have a fun, interactive member area, and have lots of surveys for you. Plus, as
a member of SurveyClub you will be invited to join more custom survey panels than anywhere else!
- Market research panel recruitment methods
Market Research companies get their panelists from a number of different sources. They may advertise
on Google, Yahoo, or Bing, but most often they come to companies like SurveyClub to find people that
want to give their opinion. SurveyClub works directly with Market Research companies to help them
grow their online panel by inviting our members to join their panel. These invitations come through
email or are placed inside your member’s area. SurveyClub is paid a small fee to help these Market
Research companies find new panelists that are active and engaged.
- Member compensation
One of the big differences between SurveyClub and any other paid survey site is you will not only be
invited to join panels that pay you for your opinion, but you will also receive paid surveys directly
from SurveyClub. All surveys that you receive directly from SurveyClub pay cash. As a general rule,
the longer the surveys you are invited to take, the greater the cash incentive.
Reward and compensation will change from panel to panel, but all of them reward you for participating.
The only way to earn any money, win prizes, or be entered into sweepstakes is if you actually take the
surveys you are sent. The rewards that are offered include cash, gift cards, pre-paid debit cards,
cash sweepstakes, prize drawings, and charitable contributions. The survey invitations that you receive
via email from market research companies will tell you how long the survey will take to complete and
what you will receive in return.
- Customer research panel maintenance
It is important for you to know that market research companies monitor the activity of their panelists
to ensure surveys are being completed and members are happy. These research companies want you to stay
engaged and participate. When panelists become non-responsive to survey invitations, market research
companies will stop sending survey invitations and deactivate that account. That is why it is important
to stays active. If you are ever dissatisfied, or have questions, we highly recommend contacting that
particular market research company with your questions and concerns.
- What are focus groups
SurveyClub offers its members the opportunity to participate in focus groups. Above we discussed
the difference between quantitative research and qualitative research. Focus groups are a form of
qualitative research in which a group of people are asked about their perceptions, opinions, beliefs
and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are
asked in a group setting where participants are free to talk with other group members.
When you join SurveyClub, we ask you for your zip code so we can invite you to focus group in your
area. Focus group participants usually earn between $50 and $200 per hour. SurveyClub does not
conduct the focus group, but we do help to recruit the people that are interested in participating.
- How do focus groups help the marketing of new products?
Focus groups are an important part of evaluating new products before they go to market. Focus groups
allow companies to test things like different types packaging and different product names before the
new product is made available to the public. After each focus group discusses, views, and tests the
product, they will fill out a short survey to summarize their thoughts for the researcher.
SurveyClub members in the Denver area recently participated in a focus group for Leprino cheese. The
focus group lasted two days. There were four groups of five to seven people and each group spent
between one and two hours each day discussing different pizza concepts. On the second day, the
groups actually sampled pizza with different types of cheese. Each SurveyClub member received
between $40 and $60 per day for their time and opinion.
- Types of focus groups
SurveyClub members will be given the opportunity to participate in a number of different types of
focus groups. The focus group with Leprino cheese mentioned above is an example of a “Mini Focus
Group”. Below is a list of the different types of focus groups you may be asked to participate in
if you become a SurveyClub member.
- Two-way focus group - one focus group watches another focus group and discusses the observed interactions and conclusion
- Dual moderator focus group - one moderator ensures the session progresses smoothly, while another ensures that all the topics are covered
- Dueling moderator focus group - two moderators deliberately take opposite sides on the issue under discussion
- Respondent moderator focus group - one and only one of the respondents are asked to act as the moderator temporarily
- Client participant focus groups - one or more client representatives participate in the discussion, either covertly or overtly
- Mini focus groups - groups are composed of four or five members rather than 6 to 12
- Teleconference focus groups - telephone network is used
- Online focus groups - computers connected via the internet are used
Focus groups are a good way to conduct research because often times they are less expensive than
other forms of market research and they tend to provide accurate information regarding the product
or service that is being evaluated. In some cases, focus groups can become expensive if the
product or service needs to be marketed nationwide. When this is the case, it is important to
conduct focus groups in different areas around the country because attitudes towards a new product
can differ depending on local. By doing this, we can ensure that the research collected gives an
accurate representation of people’s opinions from different geographical areas. National focus
groups are a lot of fun for SurveyClub members because members from all over the country participate
in the same study. When the study is complete, SurveyClub members have an opportunity to share
their experience with members who participated in the same study in a different city. You will be
able to share what you liked and didn’t like. Sometimes SurveyClub will survey its members
regarding the focus group they participated in and will share the answers to that survey with the
company that conducted the focus group.